BRAND STORY

EVERY TREE A BEAUTIFUL
BEGINNING

OUR ROOTS

OUR ROOTS

Since the dawn of humankind, we have coexisted with trees. A symbol of sustainability, trees give life, nurture life and protect life.
In Japanese architecture, trees have been used—and reused—for thousands of years. In fact, some of the oldest wooden structures in the world can be found in Japan, and a deep respect for the natural world is engrained into the country's culture and lifestyle.
The Ise Grand Shrine (Ise Jingu) has an architectural history that dates back to 4BC. Every 20 years, it undergoes a complete rebuilding process, known as sengu, during which mature trees are cut down for use in the rebuild and new trees are planted. This constant, sustainable cycle not only maintains the longevity of the shrine, but also breathes new life into the forest.
Nowadays, in a world driven by digital screens and obsessed with innovation, it's important to remember that without trees, there would be no society. Quite simply, they are invaluable. From the physical to the mental, they provide so much we need in life and ask for nothing in return.
Inspired and empowered by trees, BAUM aims to share the blessings of the forest. To make everyday life a little more sustainable and a little more nature-focused. To bring beauty and balance to skin and mind.

OUR NAME Image © 2009 BNG Studio LLC.

OUR NAME

BAUM

The growth rings of a tree. A visual representation of the blessings given by nature.
A constant cycle of growth towards a beautiful future.

OUR PHILOSOPHY

OUR PHILOSOPHY

Blessed by the forest, we take in the extraordinary power of trees to bring out your inner beauty. For skin that thrives with vitality, and a future that thrives with sustainability.
Through coexistence with trees, BAUM nourishes both skin and mind.
Embrace the forest and appreciate the power of trees. Let it bless your skin, envelop you in warmth and reawaken your senses. This is a retreat for skin and mind – a journey to vitality. A future of beauty and sustainability, because we believe trees have the power to create a better world.

BRAND FILM

BRAND FILM

MANIFESTO

BAUM believes in the coexistence of trees and people. Living in harmony with trees, we seek to nurture life while giving back to the world around us. For a future of beautiful life and thriving forests.

1Natural care for sustainable beauty.

  • We believe in the power of beauty and the natural potential of skin. BAUM supports a more beautiful future for all — regardless of age or gender.

    We believe in the power of beauty and the natural potential of skin. BAUM supports a more beautiful future for all — regardless of age or gender.

  • Formulated at an ideal ratio (over 90% of nature origin*²) and free from parabens, silicones and synthetic colorants, the high-quality ingredients, delicate fragrances and smooth textures combine to create a nourishing feel and a vibrant, deeply hydrated and resilient look.

    Formulated at an ideal ratio (over 90% of nature origin*²) and free from parabens, silicones and synthetic colorants, the high-quality ingredients, delicate fragrances and smooth textures combine to create a nourishing feel and a vibrant, deeply hydrated and resilient look.

  • Formulated primarily with natural, tree-derived ingredients, our fragrances evoke the comfort of forest bathing and bring harmony to body and mind.

    Formulated primarily with natural, tree-derived ingredients, our fragrances evoke the comfort of forest bathing and bring harmony to body and mind.

2A beautiful cycle of sustainability. From Japan to the world.

  • We source ingredients with a deep respect for nature, choosing methods that help preserve the environments they come from.

    We source ingredients with a deep respect for nature, choosing methods that help preserve the environments they come from.

    PACKAGE
  • To help reduce environmental impact, we continue to adopt renewable materials for packaging and strive to expand our range of refillable products.

    To help reduce environmental impact, we continue to adopt renewable materials for packaging and strive to expand our range of refillable products.

    PACKAGE
  • A portion of our sales supports forest conservation, helping protect the forests that sustain us and the cycle we are part of.

    A portion of our sales supports forest conservation, helping protect the forests that sustain us and the cycle we are part of.

    SUSTAINABILITY

3With trees at the heart of BAUM, we explore the potential of plant-derived ingredients.

  • Through our research into trees and plant-derived ingredients around the world, we seek to bring out the hidden power of the forest and share it with our customers.

    Through our research into trees and plant-derived ingredients around the world, we seek to bring out the hidden power of the forest and share it with our customers.

4We are committed to transparency.

  • Ingredients and period-after-opening (PAO) shelf life are clearly listed on every BAUM product. In accordance with ISO, the percentage of naturally derived ingredients per formula is also disclosed.

    Ingredients and period-after-opening (PAO) shelf life are clearly listed on every BAUM product. In accordance with ISO, the percentage of naturally derived ingredients per formula is also disclosed.

ABOUT US